About the Program
From Idea to Venture
The Venture Builder Program is designed to help aspiring entrepreneurs turn ideas into tested, actionable opportunities.
Through a practical, hands-on process, participants learn how to identify a problem worth solving, understand potential customers, develop and test a value proposition, assess the market and financial viability of an idea and determine what to do next.
The program is designed for people at different stages of the entrepreneurial journey. No prior business or startup experience is required.
Build Your Venture, One Step at a Time
The Venture Builder Program provides a structured pathway from an initial idea to a venture that can be tested, built and developed further.
Participants explore the opportunity behind an idea and gather evidence from potential customers. They develop a business model, test market, financial viability and plan.
Who Should Attend?
The Venture Builder Program is designed for aspiring entrepreneurs, founders, students, innovators, employees exploring new ideas and people considering entrepreneurship as a career path.
You do not need to have launched a business or have previous entrepreneurial experience. Phase 1 begins with the fundamentals and is designed to help participants test an idea before investing significant time or resources in it.
Program Structure
Turn an idea into a tested opportunity
Discover & Validate is the starting point of the Venture Builder Program.
Over six two-hour workshops, participants explore from exploring an idea to gathering evidence about the problem, customers, market and financial assumptions behind it.
The emphasis is on testing rather than simply planning. Participants develop and refine their ideas through customer conversations, practical exercises and structured decision-making.
No prior entrepreneurial or business experience is required.
What you will learn
- Identify the problem or unmet need behind an idea.
- Define the potential customers most likely to experience that problem.
- Plan and conduct useful customer conversations without pitching the solution.
- Develop and refine a value proposition.
- Build an initial business model.
- Assess the market and competitive environment.
- Test whether customers are likely to pay for the proposed solution.
- Explore the basic financial assumptions behind a venture.
- Identify what still needs to be tested before moving forward.
- Develop a practical plan for the next stage of the venture.
Workshop Structure
What you will leave with
Every workshop includes practical work that contributes to the development of your venture.
By the, you will have developed:
- An opportunity statement
- A customer interview plan
- Evidence from potential customer conversations
- A refined value proposition
- An initial business model
- A preliminary market assessment
- Initial pricing and financial assumptions
- A Venture Blueprint
- A 90-day action plan
- A short founder pitch
Together, these outputs provide a practical foundation for deciding how your idea should move forward.
Frequently Asked Questions (FAQs)
Have questions? We have answers.
