Online Bachelor of Arts in Business Communication

One of the fastest growing fields in communication is communication management. By taking selected advanced business courses and applying them to communications projects this elective area provides the training for those who hope to manage complex communications projects and departments in industry. To complete the Communications Management elective area students must, in addition to the required core courses, take:

MGMT 403 (3)—Strategic Management

Students examine the governance, corporate social responsibility and strategy of an organization including the development, formulation and implementation of business level and corporate strategy. Students explore tools used in the development and formulation of strategy and that ensure effective and efficient management of performance. They develop concrete plans for organizational transformation based on case studies using environmental scanning and industry analysis tools. Prerequisite: Completion of 60 credits. Non-Course Prerequisite/ Corequisite: Highly recommended in Tier 4

BUSI 323 — E-Business 

The Internet is growing as a basis of commerce. Issues of website design, transaction effectiveness and financial security are evaluated within the context of the business models used by corporations. The so-called “brick and click” value proposition is compared with pure Internet plays. Legal and intellectual property questions are also discussed. Students learn to match e-business techniques to organizational strategies.

MRKT 302 — Integrated Marketing Communications 

Marketing communication is a key part of business and society. Students examine how the various forms of marketing communications are used to help fulfill the overall strategy of the enterprise. The role of integrated marketing communications in marketing is explored in a practical way and the relationship among the planning process, creative strategies and media selection are examined. Students analyze the social and economic roles that integrated marketing communications play in profit and non-profit organizations. Prerequisite: MRKT 201

OPMT 301 — Operations Management 

This course investigates the development and administration of activities that are involved in transforming financial, human, physical and natural resources into products and services. Quality and productivity are critical outcomes of logistical operating systems. Students explore system-wide methods of integrating efficient processes, both technical and human. Prerequisite: BUSI 100

MGMT 401 — Project Management

In the contemporary business environment, project teams serve as a fundamental component of organizational operations. This course provides a comprehensive examination of project management, focusing on the effective management of project teams and the achievement of successful project outcomes. Upon completion, students will possess the necessary skills to lead and manage project teams, ensuring projects are delivered on time, within budget, and in alignment with strategic objectives. Prerequisite: BUSI 100 and Completion of 60 credits.

The Online Bachelor of Arts in Business Communication at UCW is fully recognized in Canada, meeting all provincial regulatory and quality standards.

Do’s:

• Actively engage in lectures, discussions and team assignments.
• Participate in real-world case studies and collaborative tasks.
• Practice clear, concise written and multimedia communication.

Don’ts:

• Avoid letting your participation lapse—online learning needs consistency.
• Don’t skip deadlines or teamwork—it affects outcomes more in virtual environments.
• Steer clear of passive learning—ask questions, seek feedback, stay connected.

• Delivery Mode: Online is fully virtual; hybrid (in-person and online guided learning) involves in-person sessions.
• Flexibility: Online allows schedule flexibility; hybrid offers face-to-face interaction.
• Teaching Style: Hybrid offers more live interaction, while online relies on digital materials and self-discipline.

Yes, the degree holds the same value, as it’s the same credential. Employers also generally see both as the same degree.

Yes. Online students have access to the same virtual services as students completing their programs in hybrid delivery mode.

Students completing the online program are able to submit a 'Program Transfer Request' in the MyUCW Student portal should they wish to switch to the hybrid program. These requests are reviewed for approval by the Registrar's Office.

International students are responsible for evaluating whether they will be eligible for the Post-Graduate Work Permit, if they transfer between programs in accordance will the most up-to date criteria provided by Immigration, Refugee and Citizenship Canada.

In many cases, yes, employers treat online communication degrees the same as traditional ones, especially when the degree comes from a recognized, accredited institution.

What matters most to employers is:

• Accreditation of the school or program
• The relevance of your skills and experience
• Your ability to communicate effectively in real-world settings

That said, perceptions can vary by industry and individual employer. Some may still favour traditional degrees for roles that emphasize in-person collaboration, while others value the self-discipline and digital fluency often developed through online learning.