At UCW, we believe in a future where technology and business are seamlessly integrated. This vision is supported by experts in the field and relevant courses such as the Certified Digital Marketing Professional by the Digital Marketing Institute (DMI).
Who is this for?
Traditional Marketers and Marketing Executives
Marketing Managers and Senior Management
Small Business Owners
Those responsible for developing or implementing a digital marketing strategy for their organization
Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
Why should I earn this certification?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy with UCW’s digital marketing course.
By earning DMI certification in digital marketing, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
After completing this digital marketing course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This DMI certification in digital marketing is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
How does the Certified Digital Marketing Professional micro-credential work?
The 10-module (30 hour) micro-credential course is delivered online with intakes throughout the year. Flexible online program delivery means that students can learn at their own pace. Once the program is successfully completed, students qualify to take the Digital Marketing Institute’s Pearson VUE test.
Upon successful completion of the three-hour computer-based examination, candidates are awarded the world’s most widely recognized digital marketing certification – Certified Digital Marketing Professional.
Increase your website’s visibility through Search Engine Optimization (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
Execute digital display campaigns
Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
Use suitable social media channels to grow and engage an audience
Measure and optimize social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.
The Introduction to Digital Marketing module explores introduces the core principles and purpose of Digital Marketing. It will enable you to develop clear and actionable objectives for a digital marketing plan, gain audience and industry insight by conducting digital research. Whilst also preparing the foundations for a fully integrated 360° digital marketing campaign by connecting with your customers and prospects.
You will gain an understanding of the core principles of digital marketing, developing marketing objectives and exploring with digital research in order to connect with your customers and prospects alike.
The Content Marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.
By the end of this module, you will understand the fundamentals of content marketing concepts and strategy. You will be understand how to conduct content research to find opportunities in order to develop clear and actionable objectives for a digital marketing strategy. You will gain the skills needed to initiate a content marketing strategy, whilst also exploring the value of both creating and curating compelling content through a number of different channels.
The Social Media Marketing module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. You will discover techniques and best practices for growing and engaging a social media audience.
Through this module you will learn how to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey. Alongside this, you will learn about the value of reporting on data from social media platform analytics tools and utilize it to inform future campaign objectives.
The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI.
Through the SEO module you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your websites organic search ranking using a range of technical elements.
The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic search methods and the key benefits of both. You will develop the knowledge and skills needed to create and manage a paid search campaign in Google Ads.
Alongside this, you will learn to optimize paid search campaigns, and explore how to measure the effectiveness of paid search campaigns using Google Ads and Google Search Console.
The Display and Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. As part of this, you will learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube.
Furthermore, you will learn how to apply targeting, re-marketing and a bidding strategy to your campaigns before analysing their effectiveness by pulling reports detailing the most important metrics available.
The Email Marketing module will teach you how to construct and deliver an effective email marketing campaign. You will learn the fundamentals of email including the concepts of segmentation, personalization, timing and engagement. What’s more, you will also gain valuable insight into the legislation and regulations surrounding data protection underpinning an effective email marketing strategy.
Upon completion of this module, you will be able to apply the core principles, techniques and actions for developing a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.
The Website Optimization module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives.
Through this module you will gain insight into the importance of optimization, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.
The Analytics module will teach you the basic concepts of web analytics in digital marketing and the legal responsibilities and best practices concerning data collection, consent and privacy. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals.
By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance and reviewing KPIs.
The Digital Marketing Strategy module sets out the core components of an effective strategy. Whilst at the same time teaching you, in a systematic fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives.
This module will enable you to set objectives for clear and measurable KPIs and prepare a strategic plan incorporating content, search and creative strategies. You will learn how to develop a media plan with a structured approach to budgeting, resource allocation and channel selection.
DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.
About the Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.
The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.
The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.
Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.
The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.
The Industry Advisory Council includes experts from:
How to Apply:
For more information about the Certified Digital Marketing Professional or to register email micro‑[email protected].
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