Dr. Mostafa Ahmadi
Dr. Mostafa Ahmadi holds a PhD in Business Management with a minor in Marketing, an MSc and BSc in Business Management, and a second BSc in Applied Business with a minor in Finance. His academic journey led him to the Department of Marketing at the School of Business, University of Alberta, where he was honoured with a Research Award. This award supported a year-long exploration of his PhD thesis, in which he developed a conceptual model using machine learning algorithms to understand and predict customer switching behaviours.
Expertise and Experience
Dr. Ahmadi has been teaching and researching business and marketing for several years. He is a dedicated educator and an effective communicator, specializing in Digital Marketing Strategies, Marketing Management and various areas of Marketing.
With a strong background in machine learning and data science, he applies advanced analytics to extract marketing insights and predict customer behaviour. He has over nine years of industry experience, beginning his career in Canada in 2014 by assisting a startup in the oil and gas sector with its business plan. In 2015, he worked as a Marketing Analyst at SCM Insurance. In 2017, he joined Servus Credit Union as a Data Scientist in the Marketing Department, where he analyzed large-scale customer data to drive strategic insights.
Dr. Ahmadi is passionate about integrating data-driven decision-making with marketing strategies, helping businesses stay ahead in an evolving digital landscape. His expertise in machine learning enables him to develop predictive models that enhance customer engagement and business growth, demonstrating his commitment to continuous learning and technological innovation.
Publications and Research
As a researcher, Dr. Ahmadi has authored over 10 papers published in esteemed journals, accumulating more than 200 citations. His research focuses on:
- Marketing models and analytical techniques
- Predictive modeling
- Services marketing and branding
- Machine learning applications in customer behaviour analysis
- To explore his complete publication history, visit his Google Scholar.
Awards and Recognitions
Dr. Ahmadi was awarded a scholarship from the Ministry of Science, Research and Technology of Iran to support his doctoral research.
Connect with Dr. Ahmadi on LinkedIn.
