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Welcome to

University Canada West

Online On Campus

Is studying an MBA worth it?



Regular Course Fee:



5 modules (11 hours) over 12 weeks


All year round


Online (self-paced)

More Info & How to Apply:


In Partnership With

Online E-Commerce

Male on a laptop holding credit card, filling in payment details

Interested in developing your e-commerce skills even further? Are you ready to take the next step in improving your career capabilities?

Open doors to new opportunities with our Online E-Commerce Micro-Credential by the Digital Marketing Institute.

Why should I earn this certification?

This brand-new e-commerce course is tailor-made for professionals who are already working in an e‑commerce position but are eager to upskill for an evolving digital world.

With a focus on career-ready learning delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in e-commerce.

This online e-commerce course is bursting with the latest industry insights, expert-driven case studies and best practices, quick reads, webinars, presentations, downloadable tools and much more.

The Associate Certification will show potential employers your immediate qualifications in e-commerce.

How does the online e-commerce micro-credential program work?

The online e-commerce course is facilitated by self-directed learning. From the moment you enrol, you’re connected to a world of opportunities. The program gives you the chance to learn online, at your own pace – 24/7, any time, anywhere.

The specialized bite-sized lessons include interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. The e-commerce course focuses on upskilling and providing performance support for people who want to be on top of their professional game.

Course Availability

Course intakes are available throughout the year.

Email micro-credentials@ucanwest.ca for more information or to apply.

Key Takeaways

  • Understand how the design of a website can affect how customers choose to purchase goods.
  • Learn how to attract customers using search, social media and other digital tools.
  • Learn how to choose the best marketing channel for your business goals.
  • Learn how to set up website analytics to track and optimize conversion rates.
  • Understand which channels are best for business.
  • Learn how to understand and maximize customer satisfaction.
  • Learn how to map the customer experience and adapt your business and website to suit their needs.

Each course includes:

  • Cutting Edge Content
  • Interactive Learning
  • Performance Support and ‘Readiness’
  • Quick Reads
  • Toolkits and Templates
  • Soft Skills
  • Relevant Technical Skills

Who is it for?

  • E-Commerce Analysts
  • E-Commerce Managers, Directors, Heads of E-Commerce
  • Web Developers and Designers
  • Digital Account Managers
  • Sales Directors
  • Digital Marketing Executives
  • Content Analysts
  • Copywriters

Content Outline

Here’s what you can expect when you enrol in the Online E-Commerce Micro-Credential.

  • Five interactive modules
  • 11 hours of self-paced learning content over 12 weeks
  • Practical toolkits and templates
  • Associate level certification upon successful completion of the course content and an online multiple‑choice exam

There are five modules in this program:

Pearson Vue Exam

DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. 

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy. 

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI's website at digitalmarketinginstitute.com

Industry Advisory Council

The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.

The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.

The Industry Advisory Council includes experts from:

IAC experts logos

How to Apply:

For more information about the Online E-Commerce Micro-Credential, or to register, email micro‑credentials@ucanwest.ca