
Samantha Yueh
Samantha Yueh is a distinguished educator and industry expert, holding a Master of Digital Media from the University of British Columbia and a BA in Digital Technology and Culture from Washington State University. As a certified Scrum Master and Design Sprint Master, her expertise spans Agile methodology, UX design, and stakeholder management. Samantha's career is marked by her ability to lead cross-functional teams and drive product launches across diverse industries such as healthcare, retail, and gaming, showcasing her talent for fostering innovation and growth. Her commitment to delivering superior user experiences and achieving business objectives anchors her approach at UCW, where she advocates for a blend of experiential learning and the practical application of theoretical concepts.
Expertise and Experience
Samantha's professional journey is also marked by her acquisition of six design patents in Mixed Reality interaction design and one invention patent in healthcare, evidencing her significant contributions to technological advancement and healthcare solutions.
- Public Sector Network: As a trainer, Samantha leads initiatives in the Public Sector Certificate in Strategy and Transformation program and facilitates Change Management for Innovation sessions. Her work focuses on equipping public sector professionals with strategic planning, leadership, and organizational efficiency skills, highlighting her dedication to enhancing adaptability and fostering a culture of innovation.
- Hungkuang University, Department of Cultural Design & Marketing: Delivered a virtual lecture on "Exploring the Trend of the Metaverse," where she captivated students with insights into the evolving trends and implications for cultural design and marketing.
- National Taiwan University Hospital, Department of Medical Education: Presented strategies for integrating project management principles with medical education in an in-person lecture, aiming to enhance organizational efficiency and foster innovation within medical education
- Oomii Inc.: Facilitated a design sprint workshop aimed at reimagining the company's website, emphasizing user engagement and rapid prototyping, showcasing her adeptness in leading innovative projects.
- UBC Centre for Student Involvement & Careers: Served as a panelist on "Expert Insights on Industry Night," sharing valuable insights and experiences that guide participants through industry trends and opportunities.
Additional Information
Beyond her professional and academic achievements, Samantha is committed to the advancement of digital media and project management professions. Her active participation in conferences, workshops, and seminars showcases her dedication to sharing insights and promoting a culture of innovation and continuous learning.