Dr. Christian Reich Lopez
Ph.D. in Management – Universidad Autónoma de Nuevo León, 2022 (Summa Cum Laude, Monterrey, Mexico)
MBA – EGADE Business School, 2013 (Monterrey, Mexico)
B.A. in Marketing – Tecnológico de Monterrey, 2008 (Monterrey, Mexico)
I’m a firm believer in experiential learning. My teaching philosophy centers on a hands-on approach: doing in order to understand, and understanding in order to repeat and scale.
Expertise and Experience
Dr. Christian Reich is an entrepreneur and marketing professor with over 12 years of experience leading a tech-based company dedicated to helping restaurants improve customer satisfaction and foster deeper loyalty.
His passion lies at the intersection of marketing and technology—especially artificial intelligence—and how these forces are reshaping industries and driving commercial transformation.
Publications and Scholarly Activity
- González-Flores, E. M., & Reich-López, C. (2024). Variables que inciden en la retención de talento de la generación Millennial, caso Facultad de Contaduría Pública y Administración de la UANL. Innovaciones de Negocios, 21(42), 52–71.
- Cortez, K., Rodríguez-García, M. D. P., & Reich, C. (2023). Consumers’ purchase intention of rapid COVID-19 tests. Journal of Economics, Finance and Administrative Science, 28(55), 79–95.
- Reich-López, C., Terán-Cázares, M. M., & López Pérez, J. F. (2022). Factors that impact the word-of-mouth intention (WOM) in the full-service restaurant industry: A stimuli-organism-response approach. Contaduría y administración, 67(4), 28–47.
- Reich López, C., & Terán Cázares, M. M. (2022). Word-of-mouth intent in the restaurant industry of Mexico: A structural equation modeling approach mediated by customer satisfaction. Innovaciones de Negocios, 19(37), 89–106.
- Rodríguez Minor, R., & Reich López, C. (2021). El neoliberalismo en Argentina: Percepciones ciudadanas de una crónica fatalista. El Trimestre Económico, 88(350), 483–522.
