Dr. Mehmet Parmaksiz
Biography:
Dr. Mehmet Yalcin Parmaksiz holds a PhD in Business Administration with a Marketing specialization from Yildiz Technical University. He earned his MBA in 2005 from Istanbul Technical University and Bachelor of Science in Electrical and Electronics Engineering in 2001 from Sakarya University.
His teaching philosophy concentrates on remodeling the way students think. He not only equips students with the fundamental knowledge, but also engages them in a conversation and learning atmosphere that leads to an advanced level of thinking.
Expertise and Experience
Dr. Parmaksiz has more than eight years of academic teaching experience. He was previously a visiting researcher at Ontario Technical University Faculty of Social Sciences and Humanities from 2020 to 2021, where he researched the effect of COVID-19-related digital communications. He also taught Marketing Strategies and Redesigning Marketing, Digital Marketing, E-Commerce, Social Marketing courses in-class and online to postgraduate students from all over the world for more than eight years at Bahcesehir University.
As a seasoned marketing professional, Dr. Parmaksiz has spent 18 years working on many B2B and B2C businesses such as entertainment, fashion, e-commerce, FMCG, travel, aviation, construction and automation engineering. He worked as the country manager of the US-based Boxoffice.com and France-based Webedia in Istanbul and Paris for nine years. He has also worked as an independent consultant, helping many brands and leading their growth marketing efforts.
Publications and Scholarly Activity
Dr. Parmaksiz's research interests focus on digital communications, online consumer behaviour and misbehaviour, and entertainment marketing. He has published academic papers in international journals and attended academic conferences.
Fundamentals of Google Analytics Book - Dikey Eksen, ISBN: 978-605-4898-00
Featuring new content based on reader and client requests, the book helps readers implement new methods and concepts, track social media and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more in Google Analytics.
- Parmaksiz, M. Y, Kırcova, ƒ∞. (2020). A Qualitative Study on Subscription-Based Watching Motivations of Movies and Series. Business & Management Studies: An International Journal, 8(1), 779-802
- Parmaksiz, M.Y & Enginkaya,E. (2019). SVOD Brands‚Äô Communications on Twitter: From Netflix to Blutv. Journal of Bolu Abant İzzetBaysal University Social Sciences Institute, 19(4), 981-996
- Parmaksiz, M. Y & Kırcova, ƒ∞. (2019). A Research on Top Seller Automobile Brands‚Äô Communications Via Twitter. Journal of Marmara University Social Sciences Institute / √ñneri 14(51), 147-163
He has presented at international conferences such as:
- Parmaksiz, M. Y & Kırcova, ƒ∞. (2020). A Qualitative Study of the Motivations on Watching Movies and Series for Free: Why Piracy?, 3rd Business and Management Sciences Management Sciences International Congress, Istanbul, Turkey, ISBN:978-605-82729-5-8
- Parmaksiz, M. Y & Kırcova, ƒ∞. (2017). A research about automobile companies' Usage of Twitter, 2nd International Conference on Economics Business Management and Social Sciences, Belgrad, Serbia, ISBN: 978-605-4931-52-1
Certifications
American Marketing Association PCM in Digital Marketing
Google Ads/AdWords Search, Video, Display, Shopping Ads, Measurement, Apps
Facebook Blueprint Certified Digital Marketing Associate
Amazon Advertising Sponsored Ads Foundations - Canada
Amazon Retail for Advertisers - Canada
Snapchat Advertising Essentials
Semrush SEO Toolkit & Content Marketing & SEO Fundamentals
Tableau Data Analytics Consumer, Executive Sponsor, Community Leader
Contact him through LinkedIn.
