Carla-Furlong

Carla Furlong

Biography:

Carla Furlong has an MBA in Marketing and Finance (Calgary) and a BA in Arts and Sciences (Toronto).

She is currently an Assistant Professor at University Canada West teaching several courses at the undergraduate level specializing in marketing, communications and general business. Carla’s classes stress both the conceptual and the practical and incorporate exercises not only to retrieve student knowledge but to enhance those skills in students sought most often by today’s employers, particularly reasoned thinking, problem solving and data literacy.

Expertise and Experience 

Carla has been a post-secondary educator for more than 15 years, teaching over 75 courses at the degree and diploma levels with more than 2,000 certificate, diploma, degree and executive education learners at five universities and three colleges including UBC, the University of Victoria and University of Calgary, York University, Kwantlen Polytechnic University and University Canada West.

For more than 20 years (12 of those in executive positions such as director and vice president) Carla has worked in marketing management and business communication for decision makers in three levels of government, nine private-sector industries and nine publicly supported organizations, including BC Hydro, Royal BC Museum, Association of Chartered Accountants, City of Edmonton, Canadian Tire, RBC Dominion Securities, Mobil Oil Canada and The Institute of Canadian Bankers.

Carla is an experienced public speaker with more than 50 engagements across North and South America for businesses, governments and non-profit organizations including for the Asociacon de Marketing Bancario Argentino (Buenos Aires) and on a Caribbean cruise ship.

Publications and Scholarly Activity

  • Two published books – Marketing for Keeps (retention marketing; publisher, Wiley) and Marketing Money (financial services; publisher, Gage/Irwin)
  • Over 40 articles in the UK, US and Canadian periodicals such as Canadian Business, International Journal of Bank Marketing and BC Business 

Carla’s areas of interest include:

  • Transferring academic education to the workplace
  • Learning how to use critical thinking, and other higher order skills in class and at work
  • Marketing promotion
  • Workplace business communication, particularly interaction/personal communication skills such as collaboration, workplace persuasion and conflict management