Regular Course Fee:



5 modules (13 hours) over 12 weeks


All year round


Online (self-paced)

More Info & How to Apply:

micro‑[email protected]

In Partnership With

Interested in developing your social media skills even further? Are you ready to take the next step and open doors to new opportunities in your career?

Our brand-new Social Media Marketing Micro-Credential by the Digital Marketing Institute is tailor-made for those who are already social media savvy and are eager to master their skills for an ever-evolving digital world.

More than mere “lessons,” this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars and essential reading. This micro-credential provides a thorough exploration of what social media means today.

Each course includes:

  • Cutting Edge Content
  • Interactive Learning
  • Performance Support and ‘Readiness’
  • Quick Reads
  • Toolkits and Templates
  • Soft Skills
  • Relevant Technical Skills

Who is it for?

  • Social Media Marketers
  • Community and Social Media Managers
  • Head of Social Media and Social Media Directors
  • Digital Directors, Head of Digital and Marketing Directors
  • Social Media Analyst
  • Content Analyst
  • Copywriters

Content Outline

Here’s what you can expect with you enrol in the DMI Social Media Marketing Micro-Credential.

  • 5 interactive modules
  • 13 hours of self-paced learning content
  • Practical toolkits and templates
  • Associate level certification upon successful completion of the course content and an online multiple‑choice exam

Key Skills and Competencies You Will Gain

  • Social Listening
  • Social Intelligence
  • Social Media Marketing
  • Social Community Building
  • Brand Storytelling
  • Building Personas
  • Enhancing Creativity
  • Content Marketing
  • Strategic Thinking

There are five modules in this program:

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

  • Gaining Insight with Social Research
  • Key Concepts of Social Selling
  • Understanding Your Buyer
  • Building Customer Personas
  • Social Listening and Social Intelligence

Tools Included: 

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study/Webinar:

  • Glossier (Skincare & Beauty)

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain:

  • Purpose of Content Marketing
  • Content Creation and Repurposing
  • Creating and Curating Content for Social Selling
  • Developing Your Brand Story
  • Essential Skills: Project Management

Tools Included:

  • Digital Media Tracker and Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling

Eye-catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

  • Graphic Design Best Principles
  • Design Foundations: Brand Guidelines and Consistency
  • Enhancing Your Creativity
  • The Power of Design-Led Content Marketing
  • Essential Skills: Designing and Building Graphics

Case Study/Webinar:

  • Lego
  • Brand Strategy and Planning with venturethree
  • Wimbleton

Expert Insights:

  • Reading: The Power of Design Led Content Marketing

Content has many forms, from pure engagement to full funnel e-commerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

  • Matching Content with the Right Channels
  • Content Scheduling and Promotion
  • Adding Insight for Buyers
  • Sharing Content to Build Engagement
  • Essential Skills: Becoming a Strategic Thinker

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to Use Anders Pink for Content Curation

Case Study/Webinar:

  • CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).

Knowledge Gain:

  • Building and Engaging Your Network
  • Strengthening Buyer Relationships and Deeper Post-Sales Relationships
  • Increasing Conversions Using Social Tools and Techniques
  • The Basics of CX and Assessing CX
  • Upselling and Cross-Selling

Case Study/Webinar:

  • Podcast: Social Media Communities
  • Webinar: CX – Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

Pearson Vue Exam

DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI’s website at

Industry Advisory Council

The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.

The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.

The Industry Advisory Council includes experts from:

How to Apply:

For more information about the Social Media Marketing Micro-Credential, or to register, email micro‑[email protected]