Interested in developing your social media skills even further? Are you ready to take the next step and open doors to new opportunities in your career?
Our brand-new Social Media Marketing Micro-Credential by the Digital Marketing Institute is tailor-made for those who are already social media savvy and are eager to master their skills for an ever-evolving digital world.
More than mere “lessons,” this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars and essential reading. This micro-credential provides a thorough exploration of what social media means today.
Each course includes:
Cutting Edge Content
Performance Support and ‘Readiness’
Toolkits and Templates
Relevant Technical Skills
Who is it for?
Social Media Marketers
Community and Social Media Managers
Head of Social Media and Social Media Directors
Digital Directors, Head of Digital and Marketing Directors
Social Media Analyst
Here’s what you can expect with you enrol in the DMI Social Media Marketing Micro-Credential.
5 interactive modules
13 hours of self-paced learning content
Practical toolkits and templates
Associate level certification upon successful completion of the course content and an online multiple‑choice exam
Content has many forms, from pure engagement to full funnel e-commerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Matching Content with the Right Channels
Content Scheduling and Promotion
Adding Insight for Buyers
Sharing Content to Build Engagement
Essential Skills: Becoming a Strategic Thinker
Content and Channel Matrix Template
Social Media Calendar Template
Seek > Sense > Share Toolkit
How to Use Anders Pink for Content Curation
CMO Webinar: Planning for the Future of Marketing
Reading: Social Media Demographics Guide for Digital Marketers
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).
Building and Engaging Your Network
Strengthening Buyer Relationships and Deeper Post-Sales Relationships
Increasing Conversions Using Social Tools and Techniques
The Basics of CX and Assessing CX
Upselling and Cross-Selling
Podcast: Social Media Communities
Webinar: CX – Reinventing the Digital Customer Journey in the Pharmaceutical Industry
Reading: The Growing Trend of B2B Influencer Marketing
Reading: The Enduring Marketing Power of Customer Loyalty Schemes
DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.
About the Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.
The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.
The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.
Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.
The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.
The Industry Advisory Council includes experts from:
How to Apply:
For more information about the Social Media Marketing Micro-Credential, or to register, email micro‑[email protected]
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Vancouver, British Columbia V6Z 0E5, Canada
We acknowledge that the territories on which UCW and its campuses are situated are the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Sel̓íl̓witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.