Course Fee:



4 modules, 11 hours


All year round



More Info:

micro‑[email protected]

In Partnership With

The Digital Strategy micro-credential is an online 11-hour course with four modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this course provides you with the opportunity to rapidly expand your digital strategy knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from understanding the customer and telling your brand story to becoming a digital leader.

With its unique combination of self-paced instruction, practical toolkits, templates and real-world examples, the program offers quick and easy access to cutting-edge knowledge, skills and best industry practices, designed with the busy working professional in mind.

You can demonstrate your subject knowledge and proven credentials to employers and peers alike by receiving your globally recognized DMI Associate certification upon course completion.

Who is this course for?

  • Heads of Digital, Social and Sales Enablement
  • Digital Marketing Managers
  • Digital Account Managers
  • Sales Directors, Digital Sales Managers
  • Community and Product Managers
  • E-Commerce and CRM Managers
  • Customer Success Managers
  • Small Business Owners
  • Marketing Professionals
  • Entrepreneurs
  • Anyone looking to quickly upskill in digital strategy

What can learners expect?

Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of digital strategy and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.

What will you learn?

By the end of this course, you will be able to:

  • Understand your customer
  • Celebrate your brand story
  • Plan and set your digital marketing budget
  • Optimize the digital channels that your customers use on their journey to your website
  • Underpin your digital strategy by developing strong digital leadership skills

Program Structure:

This module introduces the key concepts of customer experience (CX) and the impact that CX has on the performance of your business. It explores the steps involved in assessing customer experience within your organization, enabling you to design best practice processes to enhance that experience. It covers the benefits of developing buyer personas and how to create personas based on your target audience. The module also demonstrates the value of crafting an effective brand story, enabling you to create a compelling offering that resonates with your target audience. Finally, it covers the characteristics and benefits of strategic thinking in order to become more effective in the workplace.

Toolkits included:

  • Buyer Persona Template

Case study/webinar:

  • Spotify: The Great Audio Disrupter
  • 3 Ways to Make your Brand Legendary: Star Wars-Style

This module introduces the key factors to consider when planning and setting a marketing budget. It demonstrates how to calculate the cost of acquiring new customers and how to maximize ROI for your marketing budget. It also covers how to track the marketing KPIs that are most relevant to your business, identify timeframes for different marketing tasks and understand the factors that can affect your marketing budget. Finally, the module explores the risks associated with digital and why your business must protect against them, as well as the key international data protection and data privacy laws and policies.

Toolkits included:

  • Digital Marketing Strategy – Research Template
  • Digital Marketing Budgets – The Full Toolkit
  • Plan Your Campaign Strategy with Our Seasonal Checklist
  • The Definitive GDPR Checklist for Marketers

Case study/webinar:

  • Johnson & Johnson: Big Pharma Pioneers on the Front Line

This module introduces channel planning, including the challenges this presents to you as a marketer. It covers inbound and outbound strategies, cross-media planning, the digital channel mix and mobile marketing. It demonstrates how to ensure optimum performance across your digital channels, understand the benefits of both digital marketing and traditional marketing, and identify what KPIs to track in order to assess the performance of your digital channels. It also explores the importance of cultivating an adaptable mindset and how to find alternative solutions to problems by using tactics like brainstorming and mind mapping. Finally, the module examines the changing nature of customers and outlines how the buying process has changed over the past 10 years.

Toolkits included:

  • Content and Channel Matrix Template
  • Channel Performance Tracker
  • Targets and KPIs Toolkit
  • Digital Marketing Campaign Brief Template

Case study/webinar:

  • Influencing Change through Digital Channels: With DrinkAware

This module focuses on how to become a digital leader. It introduces strategies you can use to develop a leadership mindset, which entails being able to visualize how things should be, communicating that vision and taking a wider, more panoramic view. It then covers the concepts underpinning effective digital leadership, enabling you to identify the steps required to digitally transform, and set SMART digital goals for your organization. It also demonstrates a range of strategies and techniques that will help you improve your collaboration skills in the workplace. Finally, the module outlines how a digital leader behaves and acts, enabling you to establish yourself as an effective digital leader.

Toolkits included:

  • Master Your Presentations

Case study/webinar:

  • Ahead of the Game: DMI (Podcast)

Pearson VUE exam

We use the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert reviews and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their careers and organization.

How to Apply:

Ready to take your digital expertise to the next level? Kindly reach out to us at [email protected]. Our team of experts is here to guide you every step of the way, ensuring a seamless and rewarding experience.

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