Regular Course Fee:



5 modules (11 hours) over 12 weeks


All year round


Online (self-paced)

More Info & How to Apply:

micro‑[email protected]

Email to Register
In Partnership With

Interested in developing your e-commerce skills even further? Are you ready to take the next step in improving your career capabilities?

Open doors to new opportunities with our Online E-Commerce Micro-Credential by the Digital Marketing Institute.

Why should I earn this certification?

This brand-new e-commerce course is tailor-made for professionals who are already working in an e‑commerce position but are eager to upskill for an evolving digital world.

With a focus on career-ready learning delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in e-commerce.

This online e-commerce course is bursting with the latest industry insights, expert-driven case studies and best practices, quick reads, webinars, presentations, downloadable tools and much more.

The Associate Certification will show potential employers your immediate qualifications in e-commerce.

How does the online e-commerce micro-credential program work?

The online e-commerce course is facilitated by self-directed learning. From the moment you enrol, you’re connected to a world of opportunities. The program gives you the chance to learn online, at your own pace – 24/7, any time, anywhere.

The specialized bite-sized lessons include interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. The e-commerce course focuses on upskilling and providing performance support for people who want to be on top of their professional game.

Course Availability

Course intakes are available throughout the year.

Email [email protected] for more information or to apply.

Key Takeaways

  • Understand how the design of a website can affect how customers choose to purchase goods.
  • Learn how to attract customers using search, social media and other digital tools.
  • Learn how to choose the best marketing channel for your business goals.
  • Learn how to set up website analytics to track and optimize conversion rates.
  • Understand which channels are best for business.
  • Learn how to understand and maximize customer satisfaction.
  • Learn how to map the customer experience and adapt your business and website to suit their needs.

Each course includes:

  • Cutting Edge Content
  • Interactive Learning
  • Performance Support and ‘Readiness’
  • Quick Reads
  • Toolkits and Templates
  • Soft Skills
  • Relevant Technical Skills

Who is it for?

  • E-Commerce Analysts
  • E-Commerce Managers, Directors, Heads of E-Commerce
  • Web Developers and Designers
  • Digital Account Managers
  • Sales Directors
  • Digital Marketing Executives
  • Content Analysts
  • Copywriters

Content Outline

Here’s what you can expect when you enrol in the Online E-Commerce Micro-Credential.

  • Five interactive modules
  • 11 hours of self-paced learning content over 12 weeks
  • Practical toolkits and templates
  • Associate level certification upon successful completion of the course content and an online multiple‑choice exam

There are five modules in this program:

Understand how the design of your website can affect how your customers choose to buy from you.

Knowledge Gain:

  • Key Features of E-Commerce Websites
  • Importance of User Experience
  • The Principles of UX Design

Toolkits included:

  • UX Writing for E-Commerce Sites: A Practical Guide

Case Study/Webinar:

  • Setting up an E-Commerce Business
  • Amazon and eBay: Learning from the Online Retail Giants
  • ASOS: Setting the Trend with Innovative Digital Strategies

Before your customers buy, they first have to find you. In this module you’ll learn how to attract customers using search, social media and other digital tools.

Knowledge Gain:

  • Inbound Channels: Search Engine Marketing
  • Optimizing a Paid Search Campaign
  • Inbound Channels: Email, Affiliate and Automation

Toolkits Included:

  • Content and Channel Matrix Template
  • A Quick-Start Guide to Google Shopping

Expert Insights:

  • SEO Content and Social Media
  • Optimizing a Paid Search Campaign
  • How to Drive Sales with Affiliate Marketing

Customers can reach your website through a range of channels. Some deliver high conversion rates; others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

  • Inbound Channels: Social and Content
  • Outbound Channels: Display and Video Advertising
  • The Best Social Media Metrics to Focus on

Toolkits Included:

  • Buyer Persona Template
  • Digital Marketing Budgets – The Full Toolkit

Expert Insights:

  • The Best Digital Marketing Channels with Mark Evans

How do you turn users into customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

  • Creating E-Commerce Conversion Opportunities
  • A Complete Guide to E-Commerce Conversion Optimization
  • Reduce Your Shopping Cart Abandonment Rates

Toolkits Included:

  • Targets and KPIs – Your Essential Toolkit
  • Funnel Conversion Reporting Toolkit
  • Channel Performance Tracker

Case Study/Webinar:

  • A 5-Star Marketing Performance

Expert Insights:

  • Omni-Channel Marketing with Derek Liddy

This module teaches you how to understand and maximize customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

  • The Basics of CX
  • Agile Thinking
  • Changing the Customer Experience
  • Enhancing Your Creativity

Toolkits Included:

  • Seasonal Planning Checklist and Calendar
  • One-Year Gannt Calendar Template

Case Study/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
  • E-Commerce Webinar Q&A

Expert Insights:

  • Optimizing an E-Commerce Website: Design and UX

Pearson Vue Exam

DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI’s website at

Industry Advisory Council

The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.

The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.

The Industry Advisory Council includes experts from:

How to Apply:

For more information about the Online E-Commerce Micro-Credential, or to register, email micro‑[email protected]