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Welcome to

University Canada West

Online On Campus

Is studying an MBA worth it?



Regular Course Fee:



5 modules (13 hours) over 12 weeks


All year round


Online (self-paced)

More Info & How to Apply:


In Partnership With

Social Media Marketing

closeup of a cellphone on a beige table, on the screen is an app folder open to various social media apps

Interested in developing your social media skills even further? Are you ready to take the next step and open doors to new opportunities in your career?

Our brand-new Social Media Marketing Micro-Credential by the Digital Marketing Institute is tailor-made for those who are already social media savvy and are eager to master their skills for an ever-evolving digital world.

More than mere “lessons,” this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars and essential reading. This micro-credential provides a thorough exploration of what social media means today.

Each course includes:

  • Cutting Edge Content
  • Interactive Learning
  • Performance Support and ‘Readiness’
  • Quick Reads
  • Toolkits and Templates
  • Soft Skills
  • Relevant Technical Skills

Who is it for?

  • Social Media Marketers
  • Community and Social Media Managers
  • Head of Social Media and Social Media Directors
  • Digital Directors, Head of Digital and Marketing Directors
  • Social Media Analyst
  • Content Analyst
  • Copywriters

Content Outline

Here’s what you can expect with you enrol in the DMI Social Media Marketing Micro-Credential.

  • 5 interactive modules
  • 13 hours of self-paced learning content
  • Practical toolkits and templates
  • Associate level certification upon successful completion of the course content and an online multiple‑choice exam

Key Skills and Competencies You Will Gain

  • Social Listening
  • Social Intelligence
  • Social Media Marketing
  • Social Community Building
  • Brand Storytelling
  • Building Personas
  • Enhancing Creativity
  • Content Marketing
  • Strategic Thinking

There are five modules in this program:

Pearson Vue Exam

DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. 

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy. 

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI's website at digitalmarketinginstitute.com

Industry Advisory Council

The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.

The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.

The Industry Advisory Council includes experts from:

IAC experts logos

How to Apply:

For more information about the Social Media Marketing Micro-Credential, or to register, email micro‑credentials@ucanwest.ca