Dr. Azadeh Goudarzi
Sessional InstructorDepartment of Leadership & People Management, Graduate Faculty, UCW Faculty
Dr. Azadeh has a Ph.D. in Business Administration.
Expertise and Experience
Before joining UCW as sessional faculty in 2024 Jan, Dr. Azadeh taught courses in Organizational Behavior Management, Marketing Management, Digital Marketing Strategies and Marketing Research for 10 years at IAU University in Iran (2015- 2022).
She currently teaches MGMT 601: Leadership In The Global Contex
Publications
- Goodarzi, A., Azad, N., Amirshahi, M. A., & Moshabaki Esfahani, A. (2022). Developing a Behavior Model for Consumers of utilitarian service Toward Engagement in Online Brand communities. Journal of Business Management. DOI: 10.22059/JIBM.2022.339723.4326 https://jibm.ut.ac.ir/article_91927.html?lang=en
- Goodarzi, A., Amirshahi, M. A., Azad, N., & Moshabaki Esfahani, A. (2020). Why Do the Consumers Refuse to Join Online Brand Community? Iranian journal of management sciences, 15(59), 32-61. http://journal.iams.ir/article_335.html?lang=en
- Azad, N., & Goodarzi, A. (2017). Impact of firm’s reputation, ethnocentrism, and word of mouth on attitude towards foreign products. Journal of Development & Evolution Mnagement, 8(special issue), 65-73. https://sanad.iau.ir/en/Journal/jdem/Article/534558?jid=534558&lang=en
- Saeednia, H., & Goodarzi, A. (2013). Study of Experiential Marketing on After-Purchase Behaviors in Food Products. Journal of Researcher. https://www.magiran.com/paper/1299906/study-of-experiential-marketing-onafter-purchasebehaviors-in-food-products?lang=en
Conference
- Naami, A., & Goodarzi, A. (2016). The role of aesthetic dimensions in the understanding of product gender. Second International Conference on Management and Social Science
Certifications
- Research Ethics based on the Tri-Council Policy Statement (TCPS 2)
- Research Methods: A Practical Guide to Peer and Community Research. KING'S COLLEGE LONDON.
- Digital Marketing and Data-Driven Analytics, Tecnológico de Monterrey, Edx Platform
- Content Marketing, Hobspot Academy
- Research method workshop of Allameh Tabataba'i University
