You may have come across the term business communication and wondered what it means. It refers to the sharing of information among people within an organization, which is done for the commercial benefit of the firm. It also involves the process in which an organization shares information with customers to promote its products and services.
If you are interested to pursue a career in this field, read on to know more about the job roles that may be available to you having completed a business communication program.
A business communication degree prepares students for the business world by equipping them with effective business communication skills, leadership and management, training and basic fundamentals of business.
Best job roles after completing a Business Communication Degree
If you are considering this program, you may be wondering, “What can I do with a communications degree? The degree opens up a number of avenues for students and there are a number of entry-level business communication jobs that you can take up, including:
Marketing Associate
A Marketing Associate plays a crucial role in the success of business and communication strategies by collaborating with marketing, advertising and PR teams to promote a company’s products or services. Their day-to-day tasks involve market research, analyzing consumer demand and identifying new opportunities to grow the customer base. They also help prepare pricing systems and marketing campaigns aimed at boosting brand visibility and increasing profit margins. This position is ideal for someone with a communications or business background and strong analytical and creative thinking skills.
Job Overview & Key Insights: Marketing Associates are foundational roles in communication occupations and often act as entry-level positions for those exploring what jobs you can get with a communications degree or a business degree. Candidates with a Bachelor of communications or marketing background are highly sought after. Important skills include market analysis, digital marketing, creativity and communication. In Canada, the average salary range for a Marketing Associate is $45,000 to $65,000 CAD per year, depending on location and experience.
Communications Assistant
A Communications Assistant supports the development and implementation of communication strategies that promote an organization’s goals and values. Working closely with communication managers and other departments, they help manage internal and external messaging, craft speeches and press releases, coordinate media relations and support the organization’s digital presence through social media. Their role is pivotal in portraying the company in a positive light and ensuring consistency in all communications.
Job Overview & Key Insights: This is one of the most accessible communication degree jobs and offers a clear entry path for graduates. Core skills include copywriting, organizational communication, social media management and public relations. A Bachelor of Communications is typically required. In Canada, Communications Assistants earn between $40,000 and $55,000 CAD annually. This position opens doors to numerous business-related careers and communication jobs within the public and private sectors.
Public Relations (PR) Specialist
PR Specialists are responsible for managing the public image of organizations, individuals or agencies. This involves writing press releases, communicating with media, responding to negative publicity and building relationships with stakeholders including customers, shareholders and the public. They may also handle government relations, corporate social responsibility initiatives and crisis communication strategies.
Job Overview & Key Insights: For those exploring what jobs can you get with a communications degree, this is a prominent role within business and communication. Strong writing, interpersonal and crisis management skills are essential. A communications major is often the foundation for this role. In Canada, PR Specialists can expect to earn between $55,000 and $80,000 CAD annually, depending on industry and experience level. This career offers advancement into senior communications roles or strategic management.
Technical Writers
A Technical Writer creates user-friendly content that explains complex technical information clearly and concisely. This includes instruction manuals, user guides, standard operating procedures, FAQs and technical documentation for industries such as healthcare, IT, engineering and manufacturing. They collaborate with subject matter experts to ensure accuracy and clarity.
Job Overview & Key Insights: This is one of the most in-demand communication jobs for individuals with strong writing skills and a knack for understanding technical information. A degree in communications or English is typically sufficient, though some technical knowledge is required. Average salaries in Canada range from $60,000 to $85,000 CAD annually.
Human Resources (HR) Associate
HR Associates are essential to supporting organizational culture, employee engagement and compliance with labour laws. They assist in recruitment, training, onboarding, performance evaluations and maintaining HR records. They also help deliver internal communication strategies that keep staff informed and aligned with company values and goals.
Job Overview & Key Insights: This role blends communication and business-related careers, making it a great option for those with a business or communication degree. Key skills include interpersonal communication, organization and conflict resolution. HR Associates in Canada typically earn between $50,000 and $70,000 CAD annually, with opportunities for growth into HR management or business consulting.
Social Media Specialist
A Social Media Specialist manages a brand’s online presence by creating and curating engaging content, interacting with followers, analyzing performance metrics and staying up to date with social media trends. They often work alongside departments such as marketing, branding and customer service to ensure a unified digital strategy.
Job Overview & Key Insights: This is one of the most dynamic and rapidly growing communications major jobs. Skills needed include creativity, digital marketing, content creation and analytics. A Bachelor of Communications or a business-related degree with digital marketing coursework is beneficial. In Canada, Social Media Specialists typically earn between $45,000 and $70,000 CAD per year, depending on experience and industry.
Content Marketing Associate
A Content Marketing Associate develops strategies to create and distribute valuable content that attracts and retains customers. Their work includes writing blog posts, creating videos, coordinating with designers and measuring content performance. They play a crucial role in defining a brand’s voice and building customer trust.
Job Overview & Key Insights: If you’re exploring what you can do with a communications degree or a communications major, this role merges content creation with marketing strategy—ideal for creative and analytical thinkers. Skills such as writing, SEO, digital analytics and storytelling are essential. The average salary in Canada ranges from $50,000 to $75,000 CAD annually. This role sits at the intersection of communication occupations and business and communication fields, offering significant career growth potential.
Brand Associate
A Brand Associate helps shape how a company’s products or services are perceived by consumers through the development and execution of strategic branding initiatives. Working closely with marketing, product development and design teams, Brand Associates conduct market research, analyze consumer feedback and contribute to brand campaigns across digital and traditional platforms. Their responsibilities include monitoring market trends, evaluating product performance and optimizing brand messaging to improve customer engagement and loyalty. This role suits individuals with a strong foundation in marketing, communications or business, paired with a keen eye for consumer behaviour and strategic thinking.
Job Overview & Key Insights: Brand Associates are essential contributors to brand development and reputation management, and the position is commonly an entry point for careers in branding or product marketing. Professionals with a degree in marketing, communications or business are often preferred. Key skills include brand strategy, consumer research, creative problem-solving, and data interpretation. In Canada, the average salary range for a Brand Associate is approximately $48,000 to $68,000 CAD per year, depending on location, industry, and level of experience.
These entry-level jobs are just the beginning for those who want to work in the business communication field. Once you have obtained relevant work experience, you can rise high and obtain promotions to managerial roles.
If you are interested in pursuing a career in business communication then look no further. University Canada West (UCW) offers a Bachelor of Arts (BA) in Business Communication. This degree will help you acquire skills and knowledge that would be helpful for your future career in this field. Visit UCW’s website to know more about the program and the university!
Frequently Asked Questions (FAQs)
A communications degree opens the door to a wide range of careers in both the private and public sectors. Common communications major jobs in Canada include Marketing Associate, Public Relations (PR) Specialist, Social Media Specialist, Technical Writer, Communications Assistant, Content Marketing Associate and Human Resources Associate. These are roles where strong communication skills are essential to business operations, brand development, customer engagement and internal strategy.
You can find career paths in media, corporate communications, government, non-profits and tech. Whether you're producing digital content, managing public image or crafting internal policies, communication occupations offer diverse and growing opportunities.
Yes, a business communication degree is absolutely worth it—especially in today’s highly connected, digital-first job market. This degree equips graduates with essential skills in professional writing, strategic communication, media relations, branding and organizational leadership.
Business and communication skills are vital for companies looking to improve engagement with clients, manage internal teams and navigate public relations. Graduates enjoy strong job prospects, competitive starting salaries (typically $45,000 to $75,000 CAD), and pathways into senior management roles.
To succeed in business communication jobs, you'll need a mix of soft and technical skills. Core competencies include:
- Verbal and written communication
- Strategic thinking and planning
- Digital and social media proficiency
- Public relations and media handling
- Project management and organization
- Crisis communication and conflict resolution
These skills are especially important in communication occupations such as PR, HR, marketing and content strategy. A solid grasp of tools like Microsoft Office, Google Analytics, email marketing platforms and CRM systems is also an asset in many business-related careers.
Business communication graduates are in demand across a wide range of industries in Canada, including:
- Marketing and Advertising
- Public Relations and Media
- Technology and Software Development
- Finance and Banking
- Government and Public Service
- Healthcare and Pharmaceuticals
- Education and Non-profits
These industries value professionals who can manage communication strategies, engage stakeholders, handle media and represent brands effectively.
With a communications major, you can pursue a wide range of careers that combine creativity, strategy and interpersonal skills. Popular communication degree jobs include roles such as Marketing Associate, Communications Specialist, PR Manager, Content Strategist, Digital Marketer and Technical Writer. These roles are vital to business success, especially in today's information-driven economy.
In Canada, having a Bachelor of Communications makes you a competitive candidate for roles in communication, marketing, public relations and corporate affairs.
Originally Published August 15, 2020
Master the art of business communication
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