If you are an aspiring entrepreneur and in search of easy business ideas for your venture, this blog can be your guide.
UCW is incorporating Salesforce, Tableau and IBM Design Thinking to business courses to give students a technological advantage.
Blockchain is an interesting facet of technology that has become increasingly popular in the business world. The term, widely associated with banking and cryptocurrency, is widely-used for transactional purposes.
The digital marketing landscape is constantly changing and adapting to the rapid advancements in technology and market conditions. In a fast-paced world, where the average attention span of a consumer lasts for a few seconds, marketers have to deal with conflicting and baffling consumer preferences and behaviours.
Every business needs a feasible platform to interact with current as well as potential customers. This important process has long been managed by a technology called Customer Relationship Management (CRM). In the current era of cloud computing, CRM has largely been taken over by Salesforce.
IBM is one of the oldest, most successful organisations in the world and has been a frontrunner in establishing the concept of good business designs. The IBM “Design Thinking” program is world-renowned and has helped a lot of businesses acquire financial success.
The most influential people in the world have long been able to persuade their audiences to think and act in a certain way. For example, Apple founder Steve Jobs, has often been called a corporate storyteller, who has no equal in terms of effective communication and presentation.
For companies to be successful, an effective communication strategy is imperative. Without it, there could be an adverse impact on the work environment. In addition, businesses run the risk of incorrect information being circulated throughout the company causing disharmony and bad business decisions.
Digital strategy has become the “now” of marketing. Strategies are integral to the functioning of businesses around the world. Organizations can steer towards success or failure, depending on the efficiency of the strategies employed. The modern landscape of business requires digital marketing strategies to reach a larger audience. The key is not just to create a strategy, but to see through its execution and assess the outcome. However, the first step is the process of devising a digital marketing strategy and that’s what this article is all about. Read on to find more about creating an effective digital marketing plan and its various facets.
Effective communication within an organization provides a multitude of benefits for the business and its employees.