In the fall of 2021, University Canada West embarked on a listening exercise to gain a better understanding of what post-secondary institutions can do to help prepare the tech workforce of the future. What we heard was a rallying cry from BC’s tech community for academia and industry to embark on a coordinated approach to fill the gaps in the labour force. Most revealing was that many of the issues and ideas we heard are not new – there is still important work to do and the tech industry and academia must act collectively and with a greater sense of urgency.