International education is a global, multi-billion-dollar industry that positively impacts many sectors, including tourism and hospitality.

While the COVID-19 pandemic disrupted the growth trajectory of international students, with vaccines reaching more and more people and travel restrictions easing, students are eager to fulfill their dreams of studying abroad.

Where will they decide to go? That’s the question on the minds of educators everywhere.

University Canada West (UCW) and its parent company, Global University Systems Canada, recently partnered with IDP Connect to create an unprecedented project for a group of UCW’s international MBA students.

Students analyzed IDP Connect’s real-time data, as well as secondary research, to develop a presentation imagining themselves in the role of strategic advisors to a fictional university.

Their insights provide fascinating ideas for educators in Canada and elsewhere to consider when recruiting in overseas markets today.